Often, we wrap up blog posts with a sign off sentence that best captures the point of the post. By moving this sign off to the top (with perhaps a little finessing), you could well be perfectly setting the scene to intrigue and motivate a reader.
International Antiaging Systems are one of our favourite clients, as the team always has something innovative for us to write about. Recently, we’ve been helping to research and write the copy across a range of health issues — from postnatal nutrition to brain-enhancing supplements.
If you want to convince people to become your customers, it helps if you know a bit about how they behave and what motivates them. Here are five facts about people that will help you communicate online.
At Rocksalt, we talk a lot about how we can connect what you write to your audience. Empathy plays a big role in that, but sometimes it’s not that easy. Find out how Paul thinks about his audience to build rapport and trust.
If it takes time to work out your website, your audience will give up and go away. Find out the best way to make it easy for your readers to navigate your web content.
Although our series of tips on how to polish up your content is here to help, maybe your content doesn’t need buffing. Maybe it’s buff enough and ready to read. Find out how to increase awareness of your brand with this simple tip.
Sharing your expertise is a successful marketing strategy that builds authority and good feeling, and ultimately converts to sales. Find out how giving away your secrets boost conversion.
Sending a welcome note when someone subscribes to your mailing list is a brilliant idea. As a first (and sometimes only) point of contact, it’s one that you can really make the most of. See what we suggest you include in yours.
In the big bad battle of brain versus words on a website, contextual links will help people to assess if where that link is going is somewhere they’re keen on, and that maybe the rest of your copy is too.
Great content doesn’t just boost search impressions. Authoritative, entertaining and engaging content gives readers plenty of ways to tell each other about you and plenty of reasons to come to you when they need to buy what you offer. Find out why content is so important to you and your business.
Our ongoing copywriting support for Doosan extends across borders and even the football pitch - putting our best foot forward with sports sponsorship press release content for Czech partner business, Doosan Škoda Power.
Capturing the love and passion that goes into coding and dev at Digital Detox, we delivered some spirited content for their new site.
We served up some fresh and enticing content for leading online kitchen and cookware supplier, Domu.
Delving into the changing brain with an infographic for Antiaging Nootropics, fired up the Rocksalt team's old grey matter.
Do you wish you could improve your writing but aren't sure how? Find out how a little-known cognitive bias and an anecdote about lemon juice could be the key to your success.