If you keep a regular blog, or are planning to, here's a little tip to help you enhance the readability of your copy and engage your audience.
I don’t mean that number one rule of writing and editing — step away for as much time as you have to create some much needed distance from your work. I mean take a look at one specific part of your copy. Your last sentence.
Often, we like to wrap up blog posts with a sign off sentence that best captures the message and what your audience is looking for. By moving this sign off to the top (maybe with a little finessing), you could very well be perfectly setting the scene to intrigue and motivate a reader. Don’t forget to use the opportunity to replace your now empty sign off space with a strong call to action.
Take for example, this blog post about styling an outdoor space from London interior decorator, Angela Bunt.
There is a definite autumnal feel in the air since 1 September despite the days being still quite warm (up to 24 degrees). It's always a struggle to maintain colour in my outdoor space at this time of year but hydrangeas, roses and fuchsias always add a splash of much needed colour. I am still managing to keep the lobelia in the hanging basket alive and well which also adds colour. I consider this small space like another room and try to use the same design principles that I use indoors...
A garden designer can impart great personality and wisdom to her audience that showcases her expertise, builds trust, and inspires people to think about their own style. Just by moving the last sentence of this paragraph to the top, she sets the scene of why people should read on: she knows what she’s talking about.
I consider my outdoor space — this small, three-square-foot area — to be like another room and I try to use the same design principles that I use indoors.
It's always a struggle to maintain colour in my outdoor space at this time of year but hydrangeas, roses and fuchsias always add a splash of much needed colour. I am still managing to keep the lobelia in the hanging basket alive and well which also adds colour...
We’ve moved the scene-setting, benefits-led line to the top. People know that they’re about to read something that follows certain principles that, they too, might be able to use.
Do you have any blog posts that would benefit from the old ‘content switcharoo’?
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