Read our recommendations for building content into your web development schedule.
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We all face writer's block at some stage. Rocksalt's Alex Stevenson shines a light on how to overcome it.
Sometimes you can make a very simple change to heading content to better highlight benefits to the audience, and motivate them to click, read, share, bookmark. Read these examples for some ideas on how this could work for you.
Striking a balance between professionalism and personality is one of the essential skills of effective copywriting: too much of the former and your content might be dry and uninspiring, too little, and you risk sounding flippant and unreliable. Here are some easy ways to liberate your inner voice and write like you mean it.
Coming up with ideas for what to write about, or even how to approach a topic, is one of the great challenges that faces professional writers. That’s why it’s essential to have some strategies in the bank for when inspiration fails to strike.
While cliches can seem like an easy way to get your point across, overuse can make them the bane of creativity and reader interest. We all know that our writing shouldn’t be boring, so why would we want to use tired, old, or jargonised expressions?
Often, we wrap up blog posts with a sign off sentence that best captures the point of the post. By moving this sign off to the top (with perhaps a little finessing), you could well be perfectly setting the scene to intrigue and motivate a reader.
If you want to convince people to become your customers, it helps if you know a bit about how they behave and what motivates them. Here are five facts about people that will help you communicate online.
At Rocksalt, we talk a lot about how we can connect what you write to your audience. Empathy plays a big role in that, but sometimes it’s not that easy. Find out how Paul thinks about his audience to build rapport and trust.
If it takes time to work out your website, your audience will give up and go away. Find out the best way to make it easy for your readers to navigate your web content.
Sharing your expertise is a successful marketing strategy that builds authority and good feeling, and ultimately converts to sales. Find out how giving away your secrets boost conversion.
Sending a welcome note when someone subscribes to your mailing list is a brilliant idea. As a first (and sometimes only) point of contact, it’s one that you can really make the most of. See what we suggest you include in yours.
In the big bad battle of brain versus words on a website, contextual links will help people to assess if where that link is going is somewhere they’re keen on, and that maybe the rest of your copy is too.
Great content doesn’t just boost search impressions. Authoritative, entertaining and engaging content gives readers plenty of ways to tell each other about you and plenty of reasons to come to you when they need to buy what you offer. Find out why content is so important to you and your business.
Do you wish you could improve your writing but aren't sure how? Find out how a little-known cognitive bias and an anecdote about lemon juice could be the key to your success.
