Reinventing the online experience for antiaging products

We applied the findings and strategy from our comprehensive content audit and competitor analysis to develop content for over 100 pages on the new Antiaging Nutrition website. 


The brief

To increase conversion on the Antiaging Nutrition website by providing a consistent user experience that builds on the respected reputation of its products.

The basics

  • Applying learnings from content strategy project
  • Creating 100+ pages of cosistent, benefits-led content
  • Informative transactional emails
  • Reliable information pages
  • Consistent and unique meta titles and meta descriptions


The best bits

This large-scale project required a level of project management to collate content for and from copywriters. We were able to thoroughly consider all aspects of the work to deliver beyond the client’s expectations.




What I value most about the Rocksalt team is the way they get under the skin of the projects I bring them. This translates into both useful insights at a strategic level, and excellent attention to detail in the copy itself.
— Nick James, Marketing Manager, International Antiaging Systems

All antiaging project work

AuthorRocksalt Team