Reinventing the online experience for antiaging products
We applied the findings and strategy from our comprehensive content audit and competitor analysis to develop content for over 100 pages on the new Antiaging Nutrition website.
To increase conversion on the Antiaging Nutrition website by providing a consistent user experience that builds on the respected reputation of its products.
- Applying learnings from content strategy project
- Creating 100+ pages of cosistent, benefits-led content
- Informative transactional emails
- Reliable information pages
- Consistent and unique meta titles and meta descriptions
The best bits
This large-scale project required a level of project management to collate content for and from copywriters. We were able to thoroughly consider all aspects of the work to deliver beyond the client’s expectations.