Antiaging Nutrition, part of the IAS Group, supplies a range of antiaging health and nutritional supplements.  

The brief

To create a consistent and trustworthy source of information for over 100 nutritional products sold on the Antiaging Nutrition website.

The basics

  • Content audit
  • Competitor analysis
  • Tone of voice
  • Style guide
  • Content strategy

The best bits

Identifying clear areas for development and strategy based on a comprehensive content audit and competitor analysis, which built the foundation for content structure and creation.


What I value most about the Rocksalt team is the way they get under the skin of the projects I bring them. This translates into both useful insights at a strategic level, and excellent attention to detail in the copy itself.
— Nick James, Marketing Manager, International Antiaging Systems

All antiaging project work

AuthorRocksalt Team