Read our recommendations for building content into your web development schedule.
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The allure of posting one update on a social channel that then transmits for you across all of your profiles is so very tempting. It’s easy and we’re all very busy people. But is it the right thing to do?
Sometimes you can make a very simple change to heading content to better highlight benefits to the audience, and motivate them to click, read, share, bookmark. Read these examples for some ideas on how this could work for you.
If you’ve got some juicy, informative content to share, I might want to read it. Help me out by making it as easy for me to read as possible.
Coming up with ideas for what to write about, or even how to approach a topic, is one of the great challenges that faces professional writers. That’s why it’s essential to have some strategies in the bank for when inspiration fails to strike.
People who read the interwebs are savvy and quick to see through you if you’re not being straightforward with what you’re saying. Don’t hesitate to bring it back to basics with open, honest and transparent communication.
If you want to convince people to become your customers, it helps if you know a bit about how they behave and what motivates them. Here are five facts about people that will help you communicate online.
At Rocksalt, we talk a lot about how we can connect what you write to your audience. Empathy plays a big role in that, but sometimes it’s not that easy. Find out how Paul thinks about his audience to build rapport and trust.
If it takes time to work out your website, your audience will give up and go away. Find out the best way to make it easy for your readers to navigate your web content.
Although our series of tips on how to polish up your content is here to help, maybe your content doesn’t need buffing. Maybe it’s buff enough and ready to read. Find out how to increase awareness of your brand with this simple tip.
Sharing your expertise is a successful marketing strategy that builds authority and good feeling, and ultimately converts to sales. Find out how giving away your secrets boost conversion.
In the big bad battle of brain versus words on a website, contextual links will help people to assess if where that link is going is somewhere they’re keen on, and that maybe the rest of your copy is too.
Great content doesn’t just boost search impressions. Authoritative, entertaining and engaging content gives readers plenty of ways to tell each other about you and plenty of reasons to come to you when they need to buy what you offer. Find out why content is so important to you and your business.
Struggling to beat writer's block? Wish you could pull inspiration out of thin air?
Coming up with great ideas doesn't have to be a hassle. All it takes is a little hard work.
Liberating your voice isn't just about improving your writing. It's also about communicating with your customers in a genuine and engaging way. Follow our tips and find out how to start writing from the heart.
