The complete package

From World Cup promotions to the ethics of food packaging, we developed a lively series of blog articles for brand and packaging design business, Decide (formerly the Design Group) - designed to get the industry talking.

The brief

Work with the Decide team to turn their ideas into a thought-provoking blog series.

The basics

Brainstorming ideas, topics and creative concepts
Developing a strong tone of voice
Editing posts for publication.

The best bits

We loved seeing the blogs featured in the trade press, and explaining how stand-out packaging is about way more than a vodka bottle dressed in a puffa jacket (a tipsy fashion victim, if we ever saw one).