The personal touch

We helped deliver e-mail campaigns as individual as the personalised video content provided by digital technology business Real Time Content.

Our campaign work focused on bringing home the benefits of the company’s award winning adaptive media technology, which delivers tailored video advertising for clients.

The brief

Deliver a short e-mail campaign aimed at advertising agencies. 

The basics

  • E-mail campaign copy
  • Proofing
  • Client approval

The best bits

Capturing the attention of busy advertising agency staff to generate more than 30 face to face meetings.

The campaign generated 31 meetings, 23 opportunities or proposals, with two near closing. I’m happy.
— Cedric Smith, Vice President of New Business
Posted
AuthorRocksalt Team