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Word Love // Preponderant

Adj: Having greater influence, power, or importance; predominant.
Shorter Oxford English Dictionary

The thrill of learning a new word regularly punctuated my childhood and teen years. My mum, then a teacher, now a teacher-librarian, fed me a steady diet of books and I devoured them, buzzing with enthusiasm and excitement at every new addition to my vocabulary. In those days, the buzz was frequent. And on slow days, I was known to make up my own.

Now, I receive a new word daily, delivered to my inbox via A Word A Day. But it takes a fairly magical concoction for this somewhat staid approach to vocabulary building -- devoid of the creativity, context, nuance, and adventure of a robust novel --  to make me stop and take notice. Not since “epanorthosis” in 2009 have I felt compelled to bring a word into my daily chat.

So I was surprised when I recently read a business book, of all things, to have “preponderant” thrust into the spotlight. Late one night, as I delved into Fowler’s 40 Lessons Learnt in 40 Years of Business, I sat bolt upright and said aloud, “what a brilliant word” to an empty room.

Taking a look at Google’s Ngram viewer, I can see why it’s taken so long for me to find “preponderant”. After a heavy use between 1836 - 1860, the word then laid low but slowly climbed its way back to reach a crescendo of use in 1945. Since then, preponderant’s use has been in decline -- ironic, really, given its meaning. That’s something I aim to change.

Newer:All in all, it’s just another bloody brick in the wallOlder:We have lift off: the Rocksalt website takes to cyberspace
PostedDecember 18, 2013
AuthorKate Watson
Tagswordlove, Insight, Vocabulary

Paul Nolan: +44 (0) 7970 176031

info@rocksaltcopycreatives.com

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