We loved reading through this infographic, created by Made by Oomph.co.uk, which gives insights into clever brand messaging through their company logos. People often ask us about our company name, Rocksalt, and comment on the strength of our logo. It's a point of pride, and here's why.
While many have mentioned the 'superhero-esque' style of the Rocksalt logo, which the team agrees is a very nice analogy for the writing we do, that wasn't the original underlying concept for the design. Two notions, 'rock solid' and 'salt of the earth' were core components behind the name, and the diamond shape evolved as a representation not only of both of those things, but to emphasise that we deliver a 'crystal clear' message across all content we write.