Real-life stories from Amazon people

We’ve put our journalistic skills and internal comms experience to the test, working with Amazon to produce their debut magazine for UK employees , Smile.


Writing news and features and providing editorial input  - such as chipping in with ideas for the magazine's name - we’re on hand to support Amazon UK's internal comms and design teams every step of the way.

Smile is powered by Amazon’s people: their lives, their challenges and their accomplishments, both in and out of work. It's inspiring to be part of the process, interviewing Amazonians from across the business to help tell their amazing stories.  

The brief

To interview Amazon employees and craft compelling content that cuts to the heart of Amazon’s culture and ethos, working alongside Amazon teams from initial creative ideas to final proofing and approvals.


The best bits

We interview and write about some truly remarkable individuals - from world-class pilots at the forefront of developing Amazon’s drone delivery programme, to the driving force in marketing  behind Amazon Prime Video's The Grand Tour. We’ve also been lucky enough to go behind the scenes at Amazon Fashion’s remarkable in-house studio and spend time with some of the most talented shoot directors, photographers, stylists and digital technicians in the business.

AuthorRocksalt Team